The total cost of all of this in real dollars (i.e. Since I had a business account for my production company, I created a new amazon account for this. For those who aren’t familiar with SEO, it stands for “Search Engine Optimization” and it helps your content show up ranked higher on google when people search for related terms. I tweaked this some to ensure I had SEO-friendly cast members at the top.
I needed to provide all the standard stuff like description, cast etc. This kept all the sync information, but needed review as the OCR frequently failed to recognize letters correctly. SRT file using Optical Character Recognition.
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I spent a ton of time figuring out how to recreate them, then finally stumbled upon this – Rip the subtitles off the DVD into a. Back when I had created the DVD, the manufacturer had created the captions and they were available on the DVD.
Amazon also requires a 16:9 background image, which I got from the 16:9 poster minus everything except the background. I’m decent enough with Photoshop, and have a subscription to Creative Cloud, so I re-jiggered the assets/layers and created these two pieces. I no longer had the trailer assets (edited a long time ago on AVID Media Composer) but I ripped the trailer from the DVD, and up-resed it.Īmazon requires two posters in 16:9 and 3:4 aspect ratios.
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I used Resolve on my PC to up-res the SD version of my film, digitized off a DigiBeta tape.
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Thank goodness for Resolve Lite! A free software color-correction bundle, Resolve also boasts of a high-quality scaling algorithm. Once my decision was made, I set about figuring out what was needed.
The recent buyout of VHX by Vimeo may help Vimeo out on some fronts, but “audience” is the missing magic sauce that remained elusive. I suspected though that there’d be no audience on that site, and eventually, that proved to be true. I decided to work towards putting my film up there. They promised to be audience-centric, and seemed to address some of the payment challenges. I felt like I’d never see any money if I put my film up there. The revenue model was a hard nut to crack. That might explain their current YouTube RED strategy, but that’s a whole different story. They brought a global audience to the table, but it was not a cohesive, high-quality, ready-to-pay audience. Even with their “tip jar” at the time, or their current payment options, fact remained that they didn’t bring an audience to the table. Vimeo had the quality I was looking for, but it didn’t address the audience or revenue needs I had. I attended IFP’s distribution event, where I got to meet with representatives from YouTube, Vimeo, and VHX. When Netflix dumped their DVD business, the film essentially disappeared. My sales agent got me a small deal on HBO/Cinemax in Eastern Europe, and a small order from Netflix for DVDs (back when Netflix still did DVDs). That sank without a trace as I had few dollars left to put behind any reasonable marketing effort. Still, I spent all my money (think 35mm Internegative, Interpositive, Answer Prints, Release Prints) giving it a small theatrical release. The answer being no, the distributor walked out of the room.
My sales agent told me how, when he presented the one-sheet of my romantic comedy to distributors at the American Film Market, one asked him flippantly if it starred George Clooney and Meg Ryan. Indian Cowboy is an indie romantic comedy with a diverse cast, AKA, “no stars”. A week or so ago, it finally did, thanks to Amazon’s newly launched Video Direct platform. I waited years for my first feature, Indian Cowboy: A Love-Love Story, shot on 35mm film, to get online distribution. Brands on every Filmmaker and Producer’s radar. You might make the same choice after reading my story, so I’ve included a handy step-by-step guide, too.Īmazon, iTunes, HULU, Netflix, YouTube, Vimeo, VHX.
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